In 1983, a groundbreaking study was published demonstrating that architectural environment influences recovery from surgery. Benedetti described the placebo as "the whole ritual of the therapeutic act", so why shouldn't that also include the clinical environment? In this article, we explore the 1983 study and the implications of this in global health.
In 2013, a survey of UK primary care physicians revealed that 97% of them had used placebos in their career, with 77% of them using placebos at least once a week! We take a look at this and what it means for both patients and doctors.
Alain de Botton's "The Architecture of Happiness" was one of the books that first got me thinking about how buildings can physically affect us. At Yekize, we believe that the placebo effect, is not just about what you take, but also about other factors such as the doctor-patient relationship and the clinical setting - so why not take architecture into consideration as well?
Mr Wright is a case dating back to 1957, in which a patient supposedly made a miraculous recovery via placebo, before relapsing straight-away upon discovering his treatment was a sham. Placebo researchers everywhere wish this case were true, but current research into the placebo effect throws the shadow of doubt on to this incredible story.
The placebo effect works for almost any condition, except for cancer. Don't get me wrong, placebos can help combat the symptoms of cancer, but they are useless when it comes to fighting the cancer itself. But why is this?
In 2016, Michael Murphy did one of my all time favourite TED Talks. It's entitled 'Architecture that's built to heal' and he discusses architecture as a means for physical, emotional and societal healing. His inspiring talk made me feel that this is something we should make more of. https://www.youtube.com/watch?v=MvXZzKZ3JYQ Getting inspired Michael Murphy was inspired to action … Continue reading “Great architecture can heal”
Almost everyone knows something about the placebo effect, but here are 20 facts you probably haven't heard before.
Dutch company, The Gift Label, have produced a range of soap and lotions, with labels on featuring phrases such as 'You Look Damn Good'. Is this just cute marketing, or could there be something more to it? Could it be an example of everyday placebos?I don't know if you remember Dove's great viral marketing campaign, … Continue reading Everyday placebos
What happens when a treatment has a 5% mortality rate and no one's making anything better?I recently finished reading Prof. Peter Kennedy's book 'The Fatal Sleep'. It tells the story of Human African Trypanosomiasis (African Sleeping Sickness). HAT is one of the WHO's neglected tropical diseases. The disease is complex, but in the late stages, … Continue reading Did post-colonialism leave a drug vacuum?
To put people into boxes is human. We commonly categorise people by nationality, ethnicity, age, hair colour, class, educational level, job etc. These categories, bring people together, but they also divide. So why don't we take ourselves out of these boxes, and instead, take a look at what makes us human and how we can … Continue reading Unbox and find a shared purpose