The Lourdes miracles were one of the first things that got me interested in the placebo effect and they got me thinking about the potential power that the placebo effect could have under the right conditions.
In 1983, a groundbreaking study was published demonstrating that architectural environment influences recovery from surgery. Benedetti described the placebo as "the whole ritual of the therapeutic act", so why shouldn't that also include the clinical environment? In this article, we explore the 1983 study and the implications of this in global health.
Alain de Botton's "The Architecture of Happiness" was one of the books that first got me thinking about how buildings can physically affect us. At Yekize, we believe that the placebo effect, is not just about what you take, but also about other factors such as the doctor-patient relationship and the clinical setting - so why not take architecture into consideration as well?