As patients, we are often faced with the choice between branded drugs or their generic counterparts. Some people do experience better effects from branded treatments, but what's really going on in branded vs generic drugs.
Dutch company, The Gift Label, have produced a range of soap and lotions, with labels on featuring phrases such as 'You Look Damn Good'. Is this just cute marketing, or could there be something more to it? Could it be an example of everyday placebos?I don't know if you remember Dove's great viral marketing campaign, … Continue reading Everyday placebos