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Category: Marketing & Branding

branded vs generic drugs
20th July 201920th July 2019 yekize Clinical Practice, Marketing & Branding, Placebos

Branded vs generic drugs

As patients, we are often faced with the choice between branded drugs or their generic counterparts. Some people do experience better effects from branded treatments, but what's really going on in branded vs generic drugs.

everyday placebos
30th May 20186th August 2019 yekize Marketing & Branding, Placebos, The Future

Everyday placebos

Dutch company, The Gift Label, have produced a range of soap and lotions, with labels on featuring phrases such as 'You Look Damn Good'. Is this just cute marketing, or could there be something more to it? Could it be an example of everyday placebos?I don't know if you remember Dove's great viral marketing campaign, … Continue reading Everyday placebos

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