Alain de Botton's "The Architecture of Happiness" was one of the books that first got me thinking about how buildings can physically affect us. At Yekize, we believe that the placebo effect, is not just about what you take, but also about other factors such as the doctor-patient relationship and the clinical setting - so why not take architecture into consideration as well?
Mr Wright is a case dating back to 1957, in which a patient supposedly made a miraculous recovery via placebo, before relapsing straight-away upon discovering his treatment was a sham. Placebo researchers everywhere wish this case were true, but current research into the placebo effect throws the shadow of doubt on to this incredible story.
The placebo effect works for almost any condition, except for cancer. Don't get me wrong, placebos can help combat the symptoms of cancer, but they are useless when it comes to fighting the cancer itself. But why is this?
In 2016, Michael Murphy did one of my all time favourite TED Talks. It's entitled 'Architecture that's built to heal' and he discusses architecture as a means for physical, emotional and societal healing. His inspiring talk made me feel that this is something we should make more of. https://www.youtube.com/watch?v=MvXZzKZ3JYQ Getting inspired Michael Murphy was inspired to action … Continue reading “Great architecture can heal”
Dutch company, The Gift Label, have produced a range of soap and lotions, with labels on featuring phrases such as 'You Look Damn Good'. Is this just cute marketing, or could there be something more to it? Could it be an example of everyday placebos?I don't know if you remember Dove's great viral marketing campaign, … Continue reading Everyday placebos
A selection of top TED Talks on the placebo effect. What better way to introduce yourself to the subject?
On a rainy February day, I received an e-mail from my university about the St Gallen Wings of Excellence Award. This award, gave you the opportunity to win an all expenses paid trip to the St Gallen Symposium and all you had to do was write an essay on the theme of Breaking the Status Quo: Your Disruptive … Continue reading The essay that started it all