In 2013, a survey of UK primary care physicians revealed that 97% of them had used placebos in their career, with 77% of them using placebos at least once a week! We take a look at this and what it means for both patients and doctors.
The Architecture of Happiness
Alain de Botton's "The Architecture of Happiness" was one of the books that first got me thinking about how buildings can physically affect us. At Yekize, we believe that the placebo effect, is not just about what you take, but also about other factors such as the doctor-patient relationship and the clinical setting - so why not take architecture into consideration as well?