Alain de Botton's "The Architecture of Happiness" was one of the books that first got me thinking about how buildings can physically affect us. At Yekize, we believe that the placebo effect, is not just about what you take, but also about other factors such as the doctor-patient relationship and the clinical setting - so why not take architecture into consideration as well?
Dutch company, The Gift Label, have produced a range of soap and lotions, with labels on featuring phrases such as 'You Look Damn Good'. Is this just cute marketing, or could there be something more to it?I don't know if you remember Dove's great viral marketing campaign, about beauty patches? Women were given patches to … Continue reading Everyday placebos