The cultural differences in the placebo effect. How taste, trust and cultural sensitivity can affect global health.
Almost everyone knows something about the placebo effect, but here are 20 facts you probably haven't heard before.
Dutch company, The Gift Label, have produced a range of soap and lotions, with labels on featuring phrases such as 'You Look Damn Good'. Is this just cute marketing, or could there be something more to it? Could it be an example of everyday placebos?I don't know if you remember Dove's great viral marketing campaign, … Continue reading Everyday placebos