There's something really empowering about the placebo effect. It means that you have the power to heal yourself - that's really quite remarkable. If you're not yet convinced, here are 10 breathtaking statistics about the placebo effect.
Alain de Botton's "The Architecture of Happiness" was one of the books that first got me thinking about how buildings can physically affect us. At Yekize, we believe that the placebo effect, is not just about what you take, but also about other factors such as the doctor-patient relationship and the clinical setting - so why not take architecture into consideration as well?