There's something really empowering about the placebo effect. It means that you have the power to heal yourself - that's really quite remarkable. If you're not yet convinced, here are 10 breathtaking statistics about the placebo effect.
In 1983, a groundbreaking study was published demonstrating that architectural environment influences recovery from surgery. Benedetti described the placebo as "the whole ritual of the therapeutic act", so why shouldn't that also include the clinical environment? In this article, we explore the 1983 study and the implications of this in global health.