Luana Colloca and “The Endogenous Pharmacy”

Did you know that placebo effects and nocebo effect can be evoked without a placebo; or how about the unspoken ethics code when it comes to prescribing placebos? In a talk by Dr Luana Colloca we learn about the conflicts, ethics and future use of the placebo effect in clinical practice. Here, we summarise some of the key ideas in Dr Colloca's talk.