Mr Wright is a case dating back to 1957, in which a patient supposedly made a miraculous recovery via placebo, before relapsing straight-away upon discovering his treatment was a sham. Placebo researchers everywhere wish this case were true, but current research into the placebo effect throws the shadow of doubt on to this incredible story.
The placebo effect works for almost any condition, except for cancer. Don't get me wrong, placebos can help combat the symptoms of cancer, but they are useless when it comes to fighting the cancer itself. But why is this?
Almost everyone knows something about the placebo effect, but here are 20 facts you probably haven't heard before.
A selection of top TED Talks on the placebo effect. What better way to introduce yourself to the subject?